American Student Assistance

For American Student Assistance. Designed and specified a responsive design based site and the user experience for a student loan saddled site visitor. Authored tools, lessons plans, and specified behavior for and its in-house development team.

Case Study: Building a CMS from the ground up

I established a taxonomy of terms for ASA to build a tangible content inventory defined by category and tags. In parallel, I defined the interface function and established the terms for implementation.

To aid company wide adoption, I established an implementation plan and led discussion on 5-point customer outreach effort with a tech requirements proposal.  All of this was building toward a broader CRM implementation requiring system / platform assessments and post discovery recommendations.

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