SmartBargains

In a crowded sector of overstock and bargain seller websites, SmartBargains.com needed to make improvements to an established commerce process without alienating the customer base. Directed almost solely by feedback from the company business and marketing departments, live sample user testing provided constant information, which honed a sharp user experience. This constant feedback loop informed adjustments to the architecture and brought the client the return on investment they were looking for shown through an improvement in sales for the tested period.

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