A new restaurant needs new branding and the many challenges that come along with it. I designed the logo, website and exterior signage, and while it’s not usually part of the job, I played defense for my client against overzealous marketers and purveyors of various unnecessary e-products. What I told my client is he didn’t need to worry about anything. Instead I showed the owner a site he could edit himself as the specials changed. He got back to what he does best: Serving up an awesome menu!

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