Wild Duck

A new store in an old neighborhood needed a fresh brand and signage to go with it. Design requirements favored a curved surface and a custom look was fabricated off-site. So cuffs and collar would match, the sign was accompanied by vinyl appliques in the transom space on the storefront and collateral branding pieces. As the sign went into place, the owner asked for a website, collateral pieces for business cards, mailers, t-shirts and ultimately full branding for a second store opening in Chinatown.

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